Makeup 101: Eye shadow

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Eye shadow is one of the most beautifying cosmetics, applied on the eyelids and under the eyebrows to make the wearer's eyes stand out or look more attractive. Eye shadow draws attention to the eyes by adding depth and dimension and complementing the eye color. Eye shadow comes in many different colors and textures.

Eye shadow has been used for centuries in several civilizations across the world. In ancient Greece, eye shadow was called fucus, and Greek women wore shades of rich green and blue made from gemstones like lapis lazuli and malachite. Nowadays, although both men and women can use it, eye shadow is seen as a feminine cosmetic in Western society. In Gothic culture, black or dark-colored eye shadow and other types of eye makeup are popular with both genders.

Most people use eye shadow to improve their appearance, but it is also commonly used in theatre and on supermodels walking fashion runways to create a memorable and stunning look with bright, bold colors. The effect of a well-blended and well-chosen eye shadow creates a glamorous and captivating appearance.

Types

Eye shadow is usually made from base fillers such as talc or mica, binders, preservatives and pigment. Whether the eye shadow is in the form of a powder, cream liquid, pencil, or mousse form depends on the waxes and oils used in the base.

Powder eye shadow – If you have oily skin it is best to stick to powder eye shadow, which is drier and less likely to crease on your skin. Dry eye shadows also give a natural, soft finish and are easy to build color with if using more than one eye shadow. Dry eye shadows are easy to apply and can have a matte or pearl finish. Powder eye shadows can also be cost effective because they often come in combinations where the colors complement each other, such as the Acymer 3D Dynamic Eye shadow.

Cream eye shadow – For people who prefer a shimmery, glittery texture that lasts long throughout the night, cream eye shadow is a good option. Although they crease more easily than powders and are moist on application, they dry to leave either a pretty matte or shiny reflective look.

Crayons and pencils – Eye shadow crayons and pencils offer vibrant, light to full coverage color. They work as shadows or liners as well as full color eye shadows. They are also easy to apply because you don't need an applicator.

Matte vs metallic

Matte eye shadows usually come in powder form. Matte shades can create more depth and definition than metallics as they absorb the light. Matte shades are the perfect day time eye shadows, as they look softer and more natural than bright metallics. Blending two or more matte shades allows for a gentle but effective look. Matte shadows are more likely to hold together and can be transported easily. Metallics have a shimmery texture reflect the light and can be used as highlighters. Metallics are ideal for an evening or club look. Often, applying one metallic color is enough to achieve a stunning look.

Application

Eye shadow can be applied in a wide variety of ways depending upon the desired look. Typically application is done using fingers or brushes. The most important aspect of applying eye shadow is blending well. Using a primer along with your eye shadow helps limit creasing in your eye shadow later. Always apply your mascara first. To minimize the mess of shadow application, use a firm, small brush rather than a fluffy brush.