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Mascara is a cosmetic commonly used to enhance the shape
of the eyes by darkening, thickening, lengthening and define the eyelashes. When
it is coupled with eye shadow and eyeliner, mascara glamorizes the eyes.
Mascara can be traced back to ancient Egypt in the form
of kohl, which was used to darken eyelashes, eyes, and eyebrows. Through
Egypt’s influence, kohl usage persisted in the subsequent Babylonian, Greek and
Roman empires.
Makeup was considered unsightly and uncouth in Western
culture until the Victorian era. During the Victorian era, social opinion
shifted radically towards the use of cosmetics, and women were known to spend a
majority of their day occupied with beauty regimens. Great efforts were made to
create the illusion of long, dark eyelashes by creating homemade mixtures of ash or lampblack and elderberry juice
and applying it heated to the eyelashes. The product that people would
recognize as mascara today was not created until the 19th century, when it was
invented by a chemist named Eugene Rimmel.
Types
Mascara has various formulations, but all of them contain
the same basic components of pigments, oils, waxes, and preservatives. It comes
in three main forms—liquid, cake, and cream—and neutral shades as well as
bright pastel colors.
- Liquid Mascara –
This version of mascara is the most commonly used and the one most of us
reference when we talk about mascara. Liquid mascara usually comes in the form of a tube with an attachable
wand applicator in the tube cap. It is the most popular and common form of mascara.
- Cake Mascara –
Cake mascara is mascara in a compact
powder form. This
mascara is applied with a brush that looks very similar to an eyebrow
brush and is often
more expensive than liquid mascara.
- Cream Mascara – Cream mascara is mascara of a cream consistency put into a tube that comes with a separate wand applicator.
Key
The key to selecting a good mascara is to find a specialized type for the specific
effect you want to accomplish. The resins and waxes in a curling mascara lift
and bend straight lashes, while a lengthening formula’s nylon fibers act as
extensions on short ones. The brush also matters in determining the look of
your lashes: if it's big and bushy, that's how your lashes will look. A brush
with spiky plastic bristles separates the lashes to create a Twiggy-like effect.
Techniques
For full
lashes:
Use an eyelash curler before you apply mascara to help
lift your lashes. Apply mascara to both the upper and lower lashes. Then,
wiggle the brush of a volumizing mascara against the roots of the lashes and
pull it through. Finally, swish your wand windshield-wiper style across your upper
lashes to beef them up to give the eyes an elongated shape.
For length and
definition:
Two coats of lengthening mascara—such as the Acymer Full Lifting
Mascara—are a quick fix for a stubby fringe.
Start by squeezing the wand in a paper towel. Apply to both eyes and let the
mascara dry completely before your second swipe. Shimmy the brush into your
lash line and swiftly pull it through the lashes to separate the lashes and
make the eyes look bigger.